Pengabdian Masyarakat Pembuatan Website Umkm Oleh-Oleh Tiga Putri
DOI:
https://doi.org/10.70340/japamas.v4i1.190Keywords:
MSME, website, HTML/CSS, digital marketing, e-commerceAbstract
His study aims to develop a website for the MSME "Oleh-Oleh 3 Putri" to enhance its digital marketing. The methodology includes partner needs analysis, interface design using HTML, CSS, and JavaScript, and the implementation of basic e-commerce features such as a product catalog (20 items), a shopping cart, and a contact page. During the development phase, 100% of the partner’s needs were met based on interviews and direct observation. Internal testing demonstrated 90% ease of navigation according to evaluations by 15 users, along with an 80% improvement in the MSME owner’s knowledge in managing website content through intensive training. Although not yet officially launched, 95% positive feedback was obtained from potential customers regarding visual design and product information through a limited survey. Technical challenges such as payment integration and cybersecurity have been identified as priorities for further development. The main conclusion is that the website is ready to serve as a digital marketing tool for the MSME, with recommendations for phased implementation and ongoing technical support.
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