Pelatihan Digital Marketing Berbasis Tiktok Shop dan Google Maps bagi UMKN Desa Pulosari Jombang

Satiya Amara Syakilla; Nur Lailil Safa’ah; Muhammad Zaim Zen; Nuril Hikmah; Nanik Sri Setyani

doi:10.70340/japamas.v5i1.476

Authors

Satiya Amara Syakilla Universitas PGRI Jombang
Nur Lailil Safa’ah Universitas PGRI Jombang
Muhammad Zaim Zen Universitas PGRI Jombang
Nuril Hikmah Universitas PGRI Jombang
Nanik Sri Setyani Universitas PGRI Jombang

DOI:

https://doi.org/10.70340/japamas.v5i1.476

Keywords:

UMKM, digital marketing, pelatihan, TikTok Shop, Google Maps

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian suatu daerah, namun masih banyak yang menghadapi kendala dalam pemanfaatan teknologi digital, khususnya pemasaran. Permasalahan mitra di Desa Pulosari adalah rendahnya kemampuan implementasi pemasaran digital meskipun telah memiliki pengetahuan dasar. Kegiatan ini bertujuan meningkatkan pemahaman dan keterampilan pelaku UMKM dalam memanfaatkan platform digital. Metode yang digunakan adalah pendekatan deskriptif dengan mixed methods melalui kuesioner, observasi, dan diskusi, dengan analisis data kuantitatif secara deskriptif dan data kualitatif melalui reduksi, penyajian, serta penarikan kesimpulan. Jumlah mitra atau peserta sebanyak 18 UMKM/orang. Hasil evaluasi menunjukkan 100 % peserta memahami dan sadar akan pentingnya digital marketing dan kesadaran pentingnya digital marketing, 80 % peserta mampu menggunakan platform digital dan 85% peserta trampil mempraktikan digital marketing. Metode ceramah efektif meningkatkan pemahaman, sedangkan praktik dan pendampingan efektif meningkatkan keterampilan. Kesimpulannya, pelatihan ini efektif dalam meningkatkan kapasitas digital UMKM dan dapat mendukung pengembangan usaha secara berkelanjutan.

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