PELATIHAN Pemasaran Digital Dasar DALAM UPAYA PERCEPATAN PENGEMBANGAN UMKM  di SMK ASGA MANDIRI

Ari Usman; Yessi Fitri Annisah lubis; Dedy Irwan; Liza Fitriana; Yuyun Dwi Lestari; Sarudin; Arief Budiman; Dodi Siregar; Edy Rahman Syahputra; Nur Wulan; Divi Handoko

doi:10.70340/japamas.v2i2.91

Authors

Ari Usman Universitas Harapan Medan
Yessi Fitri Annisah lubis Universitas Harapan Medan
Dedy Irwan Universitas Harapan Medan
Liza Fitriana Universitas Harapan Medan
Yuyun Dwi Lestari Universitas Harapan Medan
Sarudin Universitas Harapan Medan
Arief Budiman Universitas Harapan Medan
Dodi Siregar Universitas Harapan Medan
Edy Rahman Syahputra Universitas Harapan Medan
Nur Wulan Universitas Harapan Medan
Divi Handoko Universitas Harapan Medan

DOI:

https://doi.org/10.70340/japamas.v2i2.91

Abstract

Training for teachers and MSMEs at Asga Mandiri Vocational School with the theme Basic Digital Marketing was carried out to increase teachers' and MSMEs' understanding of basic digital marketing. The methodology used in this service is to present material regarding basic digital marketing. Next, provide a tutorial to the participants and evaluate how they understand the material that has been tutorialized using digital platforms such as Google Business and WhatsApp Business. The evaluation results of this activity show that the training is effective in increasing the understanding of teachers and MSMEs so that it can be used as a medium in the business development process, for promotion and product sales. Basic digital marketing training is very important for teachers and MSMEs because it can improve their ability to carry out marketing activities via digital platforms.

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