Pengaruh Faktor-Faktor UTAUT2 terhadap Niat Penggunaan Aplikasi Strava
DOI:
https://doi.org/10.70340/jirsi.v5i3.375Kata Kunci:
Aplikasi Kebugaran, Strava, UTAUT2, PLS-SEMAbstrak
Perkembangan teknologi digital mendorong meningkatnya penggunaan aplikasi kebugaran seperti Strava dalam mendukung aktivitas olahraga masyarakat. Penelitian ini menganalisis faktor-faktor yang mempengaruhi niat penggunaan aplikasi Strava dengan pendekatan Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), yang meliputi variabel Performance Expectancy, Effort Expectancy, Social Influence, Hedonic Motivation, dan Perceived Privacy Protection terhadap Behavioral Intention. Metode yang digunakan adalah kuantitatif dengan pengumpulan data melalui kuesioner Google Form kepada 442 responden pengguna aktif Strava di Indonesia yang dipilih menggunakan purposive sampling. Data dianalisis menggunakan Partial Least Squares-Structural Equation Modeling. (PLS-SEM) dengan bantuan SmartPLS 4.0. Hasil penelitian menunjukkan bahwa seluruh variabel berpengaruh positif dan signifikan terhadap Behavioral Intention, dengan Performance Expectancy sebagai faktor yang paling dominan. Hal ini menunjukkan bahwa manfaat yang dirasakan dalam mendukung aktivitas olahraga dan pencapaian target menjadi faktor utama dalam penggunaan Strava, sedangkan variabel lainnya juga turut berkontribusi dalam membentuk niat penggunaan. Dengan demikian, model UTAUT2 terbukti relevan dalam menjelaskan penerimaan pengguna terhadap aplikasi Strava.t5
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